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Wirefab Wins 2023 WBJ Excellence in Manufacturing Award

2023 WBJ AWARD WINNER FOR EXCELLENCE IN MANUFACTURING

Wirefab has transformed itself to drive record profits.

Wirefab, Inc. is the kind of place with a plaque in its office space for employees who have been with the company for a long time.

It recognizes and celebrates longevity. But this isn’t your typical longevity. This is generational-spanning employment: 30 years, 35, 40, 45, and 50. With that kind of loyalty, it would be easy to sit on your laurels and keep doing the same thing over and over again. If it isn’t broken, don’t fix it, as the saying goes. But something did need to change.

The company, which was started by Asbed Zakarian and incorporated in February 1955, had become comfortable, which is never a good sign in any field, but especially not so in the volatile marketplace of manufacturing, where contracts can swiftly disappear. And it looked like it was going to stay that way until 28-year veteran engineer Chris Bousbouras threatened to leave. In stepped Elizabeth Lukose, granddaughter of Zakarian, to try and keep Bousbouras, a long-time employee who had become vital to its manufacturing arm with his engineering skills.

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A New Vision for the Future of Manufacturing

The pair approached Lukose’s father, company President Jim Samsel, with an idea for the company’s future. Samsel supported the idea and the creation of a new leadership team to drive Wirefab into the future. The team removed titles and restructured roles. No longer would people be siloed into their title or category. This was a company-wide TEAM effort, and everyone was expected to row in the same direction. If you didn’t want to, then Wirefab wasn’t the place for you. The company invested in new equipment and went after new contracts in vital industry subsectors. Wirefab changed its model from bending to the whims of customers to being proactive and creating its own identity that made customers want to work with them.

Investing in Employee Development and Company Culture

The company was struggling for culture. Now there are communication classes for people who don’t speak the same language on the floor and basic shop math classes, as well as parties and a break room where employees can meet for lunch and interact with each other. Communication has become a focal part of the culture.

It’s paid off. Wirefab not only continues to make the donut baskets for Dunkin’, which it has done forever, but now it contracts work out for aerospace and biomanufacturing. The company is having its best years, in terms of profits. And, at the same time, the company is an ESOP (employee stock ownership plan). Today, Wirefab invests in its employees by giving them an ownership stake in the company for their retirement and paying for college classes.

Sometimes, a refresh is necessary. Maybe what looked alright on the surface had cracks waiting to break, and it’s best to repair them before everything comes crumbling down. Now, Wirefab strives to evolve to the future, while striving to maintain the company’s 68-year legacy of excellence in manufacturing.

Keep your lab equipment safe and reusable with medical wire!

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100% U.S.-Based Wire Forming

Above all, we’re here to be your greatest resource in contract manufacturing. We conduct all of our stainless steel wire fabrication in the heart of New England. Plus, we’re ready to ship anywhere in the U.S.!

Wirefab Inc. has over 68 years of experience in custom sheet metal fabrication as one of New England’s top custom welding service companies. Whether you need custom CNC machining, laser metal cutting, or material handling carts, we’re here to help. Above all, we’re always eager to solve our customers’ problems with a broad range of custom wire fabrication services. Contact us today to see how our excellence in manufacturing can simplify your next project.

You can also follow us on Instagram to view our custom wire products!

How to Choose the Right Wire Fabrication For Your Manufacturing Project

Wire fabrication plays a pivotal role in the manufacturing industry. This process involves transforming wire into distinct shapes and forms to craft functional and decorative products. Wire fabrication offers various possibilities for industrial and commercial applications, from wire mesh and baskets to wire racks and shelving. However, selecting the right fabrication method is critical for ensuring the success of a manufacturing project.

Proper planning for wire display fabrication is essential to ensure the final product’s quality, longevity, and successful operation. Therefore, it is important to make informed decisions regarding wire fabrication.

What We’ll Cover:

Considerations for Choosing the Right Wire Fabrication

Choosing the right wire fabrication for your manufacturing project involves several key considerations, including wire forming methods, materials, and properties.

Wire forming methods are the techniques that shape and manipulate wire into various forms, like material handling carts. Different wire-forming techniques produce wires with distinct characteristics, such as superior strength and durability. Additionally, these methods can help increase production efficiency by reducing material waste. Here are five common wire-forming methods:

Manual Wire Forming

Manual wire forming involves using handheld tools or machines to shape the wire into the desired form.

This technique is most efficient for fabricating basic wire forms produced in low quantities.

Manual wire forming is also ideal for creating prototypes or testing wire designs.

Coil Wire Forming

Wire coils are usually produced using this process.

This technique perfectly suits creating wire forms like electrical coils.

CNC Wire Forming

CNC wire forming is an automated process where custom wire fabricators utilize CAD technologies to shape wire into a specific form.

This method ensures the best results for intricate wire forms that demand accuracy and uniformity. It is ideal for applications where precision is of utmost importance.

CNC wire forming can benefit those needing to produce many wire forms with minimal waste. It is ideal for mass production.

Hydraulic Wire Forming

The hydraulic motor provides the necessary power and control to form the wire into the required shape.

After a wire-forming process, the machines automatically eject the finished shapes.

Pneumatic Wire Forming

The straightening machine processes the wire giving it the shape desired and cutting it up to the correct length with a pneumatic method.

It boasts high accuracy and precision, preventing potential damage to the wire surface.

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Key Wire Properties

Wire properties are significant factors to consider when choosing the right wire display fabrication for your project. Understanding these properties helps you select the most suitable custom wire fabricators for your application.

Ductility

Ductility refers to the ability of the wire to deform under stress without breaking. Highly ductile wires can get bent, twisted, or stretched into extremely thin wires without breaking.

Weldability

Weldability measures how easily the material can get joined with different processes and welding techniques without compromising its structural integrity.

Machinability

This refers to the ease with which the wire gets cut or shaped without wearing out tools. Wires with good machinability are easy to shape from sheet metal.

Tensile Strength

Wires with high tensile strength withstand greater stress or force, making them ideal for applications where strength and durability are critical.

Corrosion Resistance

Another essential property worth considering is the wire’s corrosion resistance. Wires with good corrosion resistance can withstand exposure to moisture, chemicals, and other elements.

Common Wire Forming Materials

Some common materials used by custom wire fabrication services include:

Aluminum

Aluminum’s popularity in manufacturing is increasing due to its lightweight and superior rust resistance compared to other wire-forming materials. It is commonly used for wire parts.

Carbon Steel

Carbon steel is ideal for wiring components as it offers custom wire fabricators durability and adaptability. However, it is more vulnerable to corrosion than aluminum. Thus, proper maintenance is a must.

Copper

Copper is a highly conductive and malleable material commonly used for electrical applications. Even under stress, its core strength remains unaltered and is not diminished.

Nickel Alloy

Nickel alloys are sought-after by several industries, particularly those that require high-performance components. Aerospace, medical, and automotive industries are among the sectors that hugely benefit from their strength, corrosion resistance, and heat resistance.

Stainless Steel

It is an iron alloy with a minimum of 10.5% chromium content. Stainless steel wire fabrication is highly sought-after for countless applications because of its advantages, like its flexibility and strength.

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Stainless Steel Categories

Some of the most common stainless steel categories include:

Austenitic Stainless Steel

This type of stainless steel is non-magnetic due to its high amounts of austenite. It is commonly used in applications where high levels of corrosion resistance are necessary, such as in chemical processing equipment, food processing equipment, and medical devices.

Martensitic Stainless Steel

Martensitic stainless steel contains higher levels of carbon and lower levels of nickel than austenitic stainless steel, making it less corrosion-resistant. This type of stainless steel is commonly used in applications where high strength and hardness are vital, such as in automotive and aerospace applications.

Ferritic Stainless Steel

This material has a magnetic property and is moderately resistant to corrosion. Ferritic stainless steel consists of a body-centered cubic crystal structure and comprises higher levels of chromium and lower levels of carbon. It commonly appears in water heating applications and kitchen equipment.

Duplex Stainless Steel

It has a two-phase microstructure consisting of both austenitic and ferritic phases. Duplex stainless steel offers a high level of corrosion resistance and high strength.

Key Takeaways

Wire forming methods like manual, coil, CNC, hydraulic, and pneumatic each have certain strengths and drawbacks. The most suitable option would largely depend on your project’s requirements. Ductility, weldability, machinability, tensile strength, and corrosion resistance are significant elements to consider.

Keep your lab equipment safe and reusable with medical wire!

CONTACT US

100% U.S.-Based Tube Fabrication

Above all, we’re here to be your greatest resource in contract manufacturing. We conduct all of our stainless steel wire fabrication in the heart of New England. Plus, we’re ready to ship anywhere in the U.S.!

Wirefab Inc. has over 65 years of experience in custom sheet metal fabrication as one of New England’s top custom welding service companies. Whether you need custom CNC machining, laser metal cutting, or material handling carts, we’re here to help. Above all, we’re always eager to solve our customers’ problems with a broad range of custom wire fabrication services. Contact us today to see how we can simplify your next project.

You can also follow us on Instagram to view our custom wire products!

How to Build a Better Retail Store with POP Display Wire Racks

The POP display wire strategy for marketing and advertising in retail stores has proven to be highly effective over the past years, with many stores using it to promote merchandise, exciting sales, and discounts.

If you’re considering opening a new retail store or upgrading your current one, follow this guide to learn how to build the perfect store with Point-of-Purchase display wire racks.

Types of Point-of-Purchase (POP) displays

All POP displays boost sales, but some are better suited for particular products. Knowing the right display wire rack will be just right for your business and your brand’s image is helpful. You can tell more about your products and their benefits with the right POP displays.

Assess the places you might want to place them and find out which ones fit your products best. Some common POP display types include signage, floor displays, and shelf displays.

Top 7 Benefits of POP Display Wire Racks

Switching to wire display racks is a smart decision for any business; they offer the following benefits:

1) Durability

POP wire display racks are lightweight, sturdy, and durable. You can expect them to last for years. They offer great strength along with the ability to handle heavy weight, making them a great choice for stores that need to display tools or other heavy items.

These display racks will maintain quality when exposed to different environments, such as high humidity, direct sunlight, and temperature extremes.

Wire racks are an excellent option for businesses looking to display products in a functional and aesthetically appealing way.

2) Reusability

There’s no denying that cardboard displays are convenient and easy to use, but they can become unusable over time. These displays are often disposed of when they are no longer useful.

Investing in custom wire display racks is the best option because you can use them repeatedly for years.

3) Versatility

One feature that makes custom wire display racks stand out from standard displays is their flexibility. You can use them for a variety of purposes. You can easily add or remove panels to meet the changing needs of a business. With different sizes and types available, retailers can easily design the perfect rack to fit any situation they might run across.

The versatility of the display allows stores to add new inventory easily.

Find out how wire displays can increase your revenue!

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4) Easy Access to Products

Shoppers can easily access items. POP display wire racks offer customers a convenient way to see what you have to offer and connect with the items. They will be much more inclined to purchase when they connect with the products.

5) Cost-Effective

There’s a good reason why wire displays are the preferred choice for many businesses; they offer quality at an affordable price. Custom wire display racks are a great investment for retail stores as they provide long-term value.

6) Custom Designs

Design plays a vital role in how consumers view your product. When shoppers enter a store, they immediately approach the large, bright displays with tons of products for sale. Most people won’t notice if the displays are the regular box-shaped type.

One way you can stand out from the competition is by using Point-of-Purchase displays that are more than just squares or rectangles. Put some thought into the design by having your displays come in various unique shapes. Your custom wire display racks should have all the distinctive features you need to create a stylish and functional way to showcase your products.

7) Higher Revenue from Impulse Buyers

Point-of-Purchase display racks attract impulse buyers, and they do this by bringing the products right in front of shoppers. They increase impulse purchases by providing attractive, appealing product information in a highly visible and accessible format, making your products easy to grab and purchase.

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POP Display Tips for Managers

If you want to maximize your sales and profits, creating a highly visible POP display is best. A good display should be engaging enough to intrigue your customer and make them want to pick up the product.

1) Focus on being informative

Creatively designing a way to inform shoppers about your products is very important. It’s often advisable to provide informative and educational content on a display so shoppers can learn more about the products. You want your shoppers to find everything they need at a glance.

2) Make the most of the seasons

Be sure to have your displays on point for shopping events or the holidays. This preparation creates a more pleasant shopping experience by adding color and vibrancy.

3) Use the right materials and lighting

Your display area will be as eye-catching as possible when you use the right materials and lighting. Customers will more likely buy displayed items with the perfect ambiance for your products.

4) Switch things up

Be creative and constantly switch up your displays. Changing your displays will keep them fresh and interesting for customers. It can also help you promote new products or services or highlight discounts on old ones.

5) Use unconventional shapes

Don’t follow the crowd. Instead, think outside the box when designing your Point-of-Purchase displays. Using unconventional shapes to create displays is a creative way to engage shoppers and make your items stand out from the competition. Give customers something unique to watch to captivate their attention, focus on your product, and create an emotional response.

Wirefab Inc. is the best in American contract manufacturing. We can provide custom Point-of-Purchase display wire racks tailored for you. We engineer each POP display wire rack to the exact specifications you want, making them an ideal solution for your retail store.

Contact us today to learn more about our customized POP display wire racks!

Key Takeaways

To design a POP display wire rack, decide on the type that best suits your purposes. You can choose between various customization features, including designs, size, and shapes, to highlight your products in style.

Scale your next project quickly and affordably with Wirefab!

Contact us

100% U.S.-Based Custom Wire Displays

We’re here to be your greatest resource in contract manufacturing. We conduct all of our stainless steel wire forming in the heart of New England. Plus, we’re ready to ship anywhere in the U.S.!

Wirefab Inc. has over 65 years of experience in American contract manufacturing. Whether you need custom CNC machining, sheet metal fabrication, or material handling carts, we’re here to help. Above all, we’re always eager to solve our customers’ problems with a broad range of manufacturing capabilities. Contact us today to see how we can simplify your next project.

You can also follow us on Instagram to view our custom wire products!

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    Wirefab, Inc wire forming tube fabrication laser cutting cnc machining mig and tig welding

    Based in Worcester, MA, Wirefab operates an 85,000 sq. ft. manufacturing and distribution facility and offers high-quality design, manufacturing, and service. Founded in 1955, our simple philosophy is that a business built on quality will thrive. Over 60 years later, we’re still delivering that quality in every project we take on.

    Proudly Made in America

    CONTACT US
    • 75 Blackstone River Road, Worcester, MA 01607
    • (508) 754-5359
    • (508) 797-3620
    • info@wirefab.com
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